Best Ways To Advertise Your Business In Harrisburg

Having a business is tough, and it is even tougher for people who don’t know a lot about advertising. Having a business in Harrisburg means that you do need to do some advertising and marketing or you won’t last very long – and many of us have seen businesses come and go quite quickly. Fear not – there are ways to make it and create the life that you’ve always wanted. You just have to be a little creative, a little shrewd, and a little lucky when it comes to your advertising.

Here are a few places to start:

Invest In Internet Marketing Campaigns

Walk down the street in Harrisburg and you will certainly notice that everyone is on their phones, looking at social media, or just connecting with other people. You need to be in those places that people look – and it isn’t really billboards anymore. You need to be advertising on Facebook, appearing in Google searches, and making an impression on Twitter. The future of marketing falls online, not anywhere else.

We aren’t going to go back to the days when people looked in phone books or asked around for references – everything we need is online. 

Now, that is a tough thing to do. You probably can’t do it on your own, as there are companies competing in the same space. The best thing you can do is reach out to professionals and see how they would handle it. For example reaching out to an internet marketing company in Harrisburg, PA.

Get A Business Card – Stat

While some things are old and should be forgotten, some older methods still have merit – and that includes getting a business card. If you are a business and you do not have a business card, get one as soon as possible. Your business card is your link to people that you meet anywhere you go. You want it to be professional and easy to read and understand, but have enough information that you can connect with those people that you meet.

At the very least, have your name, phone number, website, social media handles, and what it is that you do. It doesn’t have to be too fancy, but it is a great thing to have on hand, just in case.

Highlight What Is Unusual About Your Work

What do you offer to clients and customers that your competition doesn’t? When you can answer that question, then you can start to highlight your company and market it effectively. Figure out what it is, and then publicize it through ads, press releases, blog posts, pages, and more. When you do this, however, you have to ensure that you are right – and be on top of it. 

For example, if you are a tree service provider and you are the only person in the area with a certain certification, you want to highlight that. However, if your competition sees it and publicizes that they now have that accreditation too, you may need to change up your strategy.

Become A Speaker

If you want to get free publicity, become a speaker. Talk at local dinners, high school graduations, parades, or on local television. There are plenty of organizations and businesses that love to have speakers from the local area come in and talk to them – and you will have their direct attention for at least ten minutes.

Even if you cannot sell them in a few minutes, you will have more brand recognition and create connections that will come in handy as your business progresses.

Make Your Advertising Move – Literally

If you use a car, truck, boat, or anything else that moves for business, advertise on it. People are more likely to see a car with a giant sticker or wrap on it than they are a billboard. Make sure that it is professional and has your business name, what you do, and contact information on the side of it. If you aren’t sure that you want it on your car permanently, you can also consider getting magnets.

marketing company in Harrisburg PA
marketing company in Harrisburg PA

Of course, you can also get t-shirts, bumper stickers, and other gear that can move as well. The more you move and get your name out, the better.

These are just a few ways to improve your advertising for the Harrisburg, PA area. There are plenty more options out there – just be creative.

Ways To Help Market Your Small Business

Marketing your small business is bound to be a challenge at times – especially if you are a small business that operates within a highly populated sphere. So many people truly believe that their business just cannot get ahead and that they will have to pay large amounts of money or fall behind just to catch up when something goes wrong with another company, but that isn’t necessarily the case. In fact, there are some ways that small businesses can get ahead that larger businesses might not be able to do. 

Some of it will take work and time, but it will be worth it in the end when you see your ROI increase.

Here are some of our favorite tips:

Hire an SEO Expert

Beating out your competition on the internet is the best way to market a small business – and it is possible. According to a Tulsa SEO Expert, smaller businesses have a better chance to personalize their content. “So many of these larger conglomerations will have cookie cutter websites. They get the job done, but they don’t’ tell stories and they don’t connect with people. Small businesses have the opportunity to do that.”.

Assure People Know Your Name

Brand awareness is a big one. People need to know your name in order to use your services or buy your products. How can you do this? There are many ways, including being part of your community (which we will address soon) but even small things can help. Ensure that you have a good logo that sticks out – and put it everywhere. Consider getting your car wrapped, making flyers, or even getting yard flags for your clients. 

Be Active in Your Community

If your business centers around a specific area, do not hesitate to be involved in that community. Participate in events, be a sponsor, and make your name known. Try to participate in parades, show up for local sports activities, and simply be a contributing member. It may not be apparent, but if someone sees your logo on a little league field, they may remember it when they need plumbing work done, for instance.

Ask for Referrals

Especially when you are first starting out, you should not be afraid to ask about customer referrals. If you give good service or if your products are good, people are willing to provide a referral if they are asked – but you have to actually ask.

Hearing about how good your work is from someone that isn’t on your payroll will convert more possible customers, so you should utilize it.

Social Media Is King

Social media usage is only going to continue to grow for your customer base – people are growing up with it now. This means they not only know how to use it, but they are savvy about the choices people make while on it. 

Depending on what your small business does, you want to start utilizing some of the most popular social media channels, including Facebook, Twitter, Instagram, Pinterest, Reddit, LinkedIn, TikTok and Snapchat – plus whatever comes next. Determine a content strategy for those social media channels, get reviews, interact, and consider paid advertisements.

Consider Coupons

If you are a small business and want to attract new customers, one of the best ways you can do this is by offering coupons. These are coupons for something free or discounted if they use your services. Research shows that people will use coupons, especially ones they deem valuable, even if they weren’t quite ready to make the purchase yet.

If the products that you sell are good quality, you may get return visits.

Where can you put these coupons? Use them for direct mailers, put them on placemats at area diners, post them on social media, place an advertisement in a local newspaper, or send them to your email lists.

There are so many different ways that you can market your small business and not all of them will cost a lot of money and take some time, but some do. The best thing to do is to try a few of the different options on this list. You can even combine them – for example, a good SEO marketing may use PPC and advertisements on social media where you can offer coupons. The limits are in your creativity!