Most people who join network marketing will start part-time. Sure, we have dreams of creating full-time walk-away income, but only about 3% of people ever get there. This site is for the 97% of network marketers who are part-time but actively working towards full-time income. Here you will learn some important concepts that will help you take your business to the next level.
What MLM Really Is
In its simplest form, MLM is recommending and promoting things you like to people who know, like and trust you. Think of how you promote your favorite movies, restaurants, cars, etc. Think of how you recommend books, vacation spots, and stores. That’s the best way to do MLM. One of the biggest mistakes many people make is they try to SELL. MLM is not a sales business. It is a people business and a relationship business. One of the biggest turn-offs for many people is “becoming a salesperson.” 92% of people don’t like salespeople. If you try to sell and teach others to sell, you are drastically limiting the appeal of your opportunity. Here you can learn how to bypass the sales pressure.
Understanding MLM Compensation Plans
Every business opportunity presentation will tell you that you can make $5,000 to $25,000 per month or more – and you can. For most plans, this is quite possible in theory. The trick is trying to figure out HOW to get to a certain level of income. If you want to earn $10,000 per month, you might have to build an organization of 400 people, or you might need to have 40,000 people. If you’re confused on how your plan works, you are not alone. You can read more on how to evaluate plans in the section on understanding MLM compensation plans.
Learning How to Find Interested Prospects
This is probably the biggest challenge most people face: how to find people to talk to about the business who actually are interested in having a home-based business. Unfortunately, most people are told when they sign up to show the business opportunity to all of their friends and family. The problem is, most people don’t have anyone in their family who has said to them, “When you find that business opportunity that’s going to make us rich, call me!” Here we can teach you some better ways of connecting with people – who actually want what you have to offer. If you’d like to learn more, you’ll probably like the section on How to Get MLM Leads.
Having a business is tough, and it is even tougher for people who don’t know a lot about advertising. Having a business in Harrisburg means that you do need to do some advertising and marketing or you won’t last very long – and many of us have seen businesses come and go quite quickly. Fear not – there are ways to make it and create the life that you’ve always wanted. You just have to be a little creative, a little shrewd, and a little lucky when it comes to your advertising.
Here are a few places to start:
Invest In Internet Marketing Campaigns
Walk down the street in Harrisburg and you will certainly notice that everyone is on their phones, looking at social media, or just connecting with other people. You need to be in those places that people look – and it isn’t really billboards anymore. You need to be advertising on Facebook, appearing in Google searches, and making an impression on Twitter. The future of marketing falls online, not anywhere else.
We aren’t going to go back to the days when people looked in phone books or asked around for references – everything we need is online.
Now, that is a tough thing to do. You probably can’t do it on your own, as there are companies competing in the same space. The best thing you can do is reach out to professionals and see how they would handle it. For example reaching out to an internet marketing company in Harrisburg, PA.
Get A Business Card – Stat
While some things are old and should be forgotten, some older methods still have merit – and that includes getting a business card. If you are a business and you do not have a business card, get one as soon as possible. Your business card is your link to people that you meet anywhere you go. You want it to be professional and easy to read and understand, but have enough information that you can connect with those people that you meet.
At the very least, have your name, phone number, website, social media handles, and what it is that you do. It doesn’t have to be too fancy, but it is a great thing to have on hand, just in case.
Highlight What Is Unusual About Your Work
What do you offer to clients and customers that your competition doesn’t? When you can answer that question, then you can start to highlight your company and market it effectively. Figure out what it is, and then publicize it through ads, press releases, blog posts, pages, and more. When you do this, however, you have to ensure that you are right – and be on top of it.
For example, if you are a tree service provider and you are the only person in the area with a certain certification, you want to highlight that. However, if your competition sees it and publicizes that they now have that accreditation too, you may need to change up your strategy.
Become A Speaker
If you want to get free publicity, become a speaker. Talk at local dinners, high school graduations, parades, or on local television. There are plenty of organizations and businesses that love to have speakers from the local area come in and talk to them – and you will have their direct attention for at least ten minutes.
Even if you cannot sell them in a few minutes, you will have more brand recognition and create connections that will come in handy as your business progresses.
Make Your Advertising Move – Literally
If you use a car, truck, boat, or anything else that moves for business, advertise on it. People are more likely to see a car with a giant sticker or wrap on it than they are a billboard. Make sure that it is professional and has your business name, what you do, and contact information on the side of it. If you aren’t sure that you want it on your car permanently, you can also consider getting magnets.
Of course, you can also get t-shirts, bumper stickers, and other gear that can move as well. The more you move and get your name out, the better.
These are just a few ways to improve your advertising for the Harrisburg, PA area. There are plenty more options out there – just be creative.
Marketing your small business is bound
to be a challenge at times – especially if you are a small business that
operates within a highly populated sphere. So many people truly believe that
their business just cannot get ahead and that they will have to pay large
amounts of money or fall behind just to catch up when something goes wrong with
another company, but that isn’t necessarily the case. In fact, there are some
ways that small businesses can get ahead that larger businesses might not be
able to do.
Some of it will take work and time, but it will be worth it in the end when you see your ROI increase.
Here are some of our favorite tips:
Hire an SEO Expert
Beating out your competition on the
internet is the best way to market a small business – and it is possible.
According to a Tulsa
SEO Expert, smaller businesses have a better chance to personalize their
content. “So many of these larger conglomerations will have cookie cutter
websites. They get the job done, but they don’t’ tell stories and they don’t
connect with people. Small businesses have the opportunity to do that.”.
Assure People Know Your Name
Brand awareness is a big one. People
need to know your name in order to use your services or buy your products. How
can you do this? There are many ways, including being part of your community
(which we will address soon) but even small things can help. Ensure that you
have a good logo that sticks out – and put it everywhere. Consider getting your car wrapped, making
flyers, or even getting yard flags for your clients.
Be Active in Your Community
If your business centers around a
specific area, do not hesitate to be involved in that community. Participate in
events, be a sponsor, and make your name known. Try to participate in parades,
show up for local sports activities, and simply be a contributing member. It
may not be apparent, but if someone sees your logo on a little league field,
they may remember it when they need plumbing work done, for instance.
Ask for Referrals
Especially when you are first starting
out, you should not be afraid to ask about customer referrals. If you give good
service or if your products are good, people are willing to provide a referral
if they are asked – but you have to actually ask.
Hearing about how good your work is
from someone that isn’t on your payroll will convert more possible customers,
so you should utilize it.
Social Media Is King
Social media usage is only going to
continue to grow for your customer base – people are growing up with it now. This
means they not only know how to use it, but they are savvy about the choices
people make while on it.
Depending on what your small business
does, you want to start utilizing some of the most popular social media
channels, including Facebook, Twitter, Instagram, Pinterest, Reddit, LinkedIn,
TikTok and Snapchat – plus whatever comes next. Determine a content strategy
for those social media channels, get reviews, interact, and consider paid
If you are a small business and want to
attract new customers, one of the best ways you can do this is by offering
coupons. These are coupons for something free or discounted if they use your
services. Research shows that people will use coupons, especially ones they
deem valuable, even if they weren’t quite ready to make the purchase yet.
If the products that you sell are good
quality, you may get return visits.
Where can you put these coupons? Use
them for direct mailers, put them on placemats at area diners, post them on
social media, place an advertisement in a local newspaper, or send them to your
There are so many different ways that
you can market your small business and not all of them will cost a lot of money
and take some time, but some do. The best thing to do is to try a few of the
different options on this list. You can even combine them – for example, a good
SEO marketing may use PPC and advertisements
on social media where you can offer coupons. The limits are in your creativity!
When you live anywhere near other people, or even if you do not, you need to think about alarm system security and setting up something to monitor your home for you. These systems not only keep you safe when you are home, they help you to monitor your home when you aren’t there – whether you are on vacation or you are at work during the day.
Using an alarm system helps you to feel safe no matter where you are, but that isn’t the only advantage of alarm security equipment. Like with any other security system you may have (such as a dog), there are distinct advantages that you may want to consider when setting up alarm security equipment like that from Life Shield, including:
Advantages of Alarm Security Equipment
You Get Constant Protection
One of the biggest benefits is that, unlike dogs, security equipment doesn’t go to sleep. You will have protection 24/7 and 365 days per year. These security systems don’t really have downtime at all – and neither do thieves.
The one thing you do need to be careful about is that, when you use wireless systems, they will have some downtime if you don’t stay on top of the battery power. Wired systems do not have any of this battery downtime, which is something to consider when selecting which system you want.
Just the Protection is a Deterrent
Commercial properties and homes that have alarm security equipment that is visible, or even advertised, have a lesser risk of being the subject of a burglary. When someone sees that you are protected, it often scares them enough so that they walk away and tr somewhere else. Even if they don’t know it exists, most alarm security equipment will make a noise when it detects someone, so they will run away before being able to grab anything.
Easy to Personalize
Nowadays, people move more than ever. It used to be that they would have to call a company and move everything. Now, you can just disconnect it yourself and install it at a different place. This gives you more personalization options for your home. You can move them around to highlight different areas of your home, for example your mailbox when you are expecting a delivery or your backyard pool during the summer months.
With alarm security systems, the best thing you can do is get a system that you can move around and personalize to your liking.
Many modern alarm systems have plenty of add ons that you can use to really increase the safety of your home. There are alarm systems that have smoke alarms and CO monitors built in – these are things you need in your home anyway, so why not get them this way?
Security systems also have features such as glass break systems where they will alarm someone as soon as glass breaks within your home. You can also have systems that will instantly notify you and an emergency department if there is a fire, gas leak, flooding, or any other type of emergency.
Many systems will integrate right with your phone, so this isn’t a problem.
Disadvantages of Setting Up Alarm Security Equipment
Of course there are some disadvantages to setting up alarm security equipment. The first is that this is a costly endeavor, no matter what type of system you want to install. There are contracts and equipment types to fit many different budgets, however, so this might not be a huge problem in most cases.
Another problem is that there is an occasional false alarm that might cause problems. This is generally when someone enters the room or home without thinking and the security system can’t tell whether or not that person is allowed to be in the room.
Regardless of what you use for your alarm security, it is rather important to install a system for the safety of your family, not only from other people but from nature as well. You never know what you are going to encounter in the world and it is always better to be safer now than sorry later – you might end up wishing you installed an alarm security system one day.