Having a business is tough, and it is even tougher for people who don’t know a lot about advertising. Having a business in Harrisburg means that you do need to do some advertising and marketing or you won’t last very long – and many of us have seen businesses come and go quite quickly. Fear not – there are ways to make it and create the life that you’ve always wanted. You just have to be a little creative, a little shrewd, and a little lucky when it comes to your advertising.
Here are a few places to start:
Invest In Internet Marketing Campaigns
Walk down the street in Harrisburg and you will certainly notice that everyone is on their phones, looking at social media, or just connecting with other people. You need to be in those places that people look – and it isn’t really billboards anymore. You need to be advertising on Facebook, appearing in Google searches, and making an impression on Twitter. The future of marketing falls online, not anywhere else.
We aren’t going to go back to the days when people looked in phone books or asked around for references – everything we need is online.
Now, that is a tough thing to do. You probably can’t do it on your own, as there are companies competing in the same space. The best thing you can do is reach out to professionals and see how they would handle it. For example reaching out to an internet marketing company in Harrisburg, PA.
Get A Business Card – Stat
While some things are old and should be forgotten, some older methods still have merit – and that includes getting a business card. If you are a business and you do not have a business card, get one as soon as possible. Your business card is your link to people that you meet anywhere you go. You want it to be professional and easy to read and understand, but have enough information that you can connect with those people that you meet.
At the very least, have your name, phone number, website, social media handles, and what it is that you do. It doesn’t have to be too fancy, but it is a great thing to have on hand, just in case.
Highlight What Is Unusual About Your Work
What do you offer to clients and customers that your competition doesn’t? When you can answer that question, then you can start to highlight your company and market it effectively. Figure out what it is, and then publicize it through ads, press releases, blog posts, pages, and more. When you do this, however, you have to ensure that you are right – and be on top of it.
For example, if you are a tree service provider and you are the only person in the area with a certain certification, you want to highlight that. However, if your competition sees it and publicizes that they now have that accreditation too, you may need to change up your strategy.
Become A Speaker
If you want to get free publicity, become a speaker. Talk at local dinners, high school graduations, parades, or on local television. There are plenty of organizations and businesses that love to have speakers from the local area come in and talk to them – and you will have their direct attention for at least ten minutes.
Even if you cannot sell them in a few minutes, you will have more brand recognition and create connections that will come in handy as your business progresses.
Make Your Advertising Move – Literally
If you use a car, truck, boat, or anything else that moves for business, advertise on it. People are more likely to see a car with a giant sticker or wrap on it than they are a billboard. Make sure that it is professional and has your business name, what you do, and contact information on the side of it. If you aren’t sure that you want it on your car permanently, you can also consider getting magnets.
Of course, you can also get t-shirts, bumper stickers, and other gear that can move as well. The more you move and get your name out, the better.
These are just a few ways to improve your advertising for the Harrisburg, PA area. There are plenty more options out there – just be creative.